IBPR was tasked with creating a communications infrastructure for Stand-Up Mobile in April 2021. This project began when IBPR's CEO was a member of the Board of Directors. A website was created, email accounts, donation links, social media platforms, a logo, collateral materials, and more. Other duties included public relations (press releases, media monitoring). These efforts, funded on a shoestring budget increased awareness and fostered engagement with the newly established nonprofit organization founded in January 2021 to increase voter awareness.
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The use of capital letters in the organization's name serves multiple purposes. First and foremost, it acts as a call to action - urging Mobilians to stand up and exercise their right to vote. The capitalization of the words also lends a sense of authority and emphasis to the organization's purpose, making it more impactful.
"MOBILE" represents the organization's location and a strategic design element. Capitalizing and highlighting "MOBILE" directly calls the citizens of Mobile, Alabama, to action. It is a nod to their roots and the primary area of focus.
The logo also features a silhouette figure of a man between the letters I and L. This silhouette man symbolizes the individual voter; the figure is universally relatable, symbolizing every citizen, regardless of their identity, and emphasizing the importance of their participation in the voting process. It visually represents the organization's mission - encouraging everyone to stand up and be counted.
Images of various outreach events were captured to showcase the work performed by Stand-Up Mobile in the community. Photos featured involvement in community meetings, empowering youth to register to vote, participating in expungement clinics, and sharing valuable voter information.
The informational website promoted voter awareness and engagement. Resources on candidates running for office, initiatives affecting their communities, expungement clinics, community meetings, voter registration deadlines, amendments, state and municipal elections, and events were shared to keep voters informed. Additionally, the website features captivating photo galleries, compelling videos, and convenient links to various social platforms, fostering a dynamic and interactive online experience.
The graphic design process involved strategically selecting powerful images that evoke emotions of family, unity, patriotism, and empowerment. These high-quality visuals aimed to personally connect with voters and prospective voters, inspiring a strong sense of civic duty and raising awareness about voter rights and responsibilities. Furthermore, the color scheme aligns with the iconic American red, white, and blue colors. It incorporates imagery of the American flag to convey a sense of patriotism and love for the country.
IndigoBlu PR assisted with public relations while serving as a member of the Board of Directors by sharing vital information on community events with the media to encourage voter engagement and awareness.
WKRG CBS 5
August 1, 2022
"The organization 'Stand Up Mobile,' in a news release Monday, said it supports the third map that maintains a 53% Black fourth district."
July 18, 2022
"Black Alabamians have had their voice diminished in government for too long, and have been deprived of an equal opportunity to advocate for issues like access to healthcare and education because anti-voter politicians have cracked our communities apart through redistricting' said Beverly Cooper, co-founder of Stand Up Mobile. 'We urge the Court to defend the voting rights of Black Alabamians'"
FOX 10 NEWS
March 8, 2022
"Beverly Cooper with Stand Up Mobile says both of these maps were based on the map from Mayor Stimpson’s proposal but modified to increase the percentage of black voters in district seven."
WKRG CBS 5
February 2, 2022
“'Under 50% is not compliant with the Voting Rights Act,' said Beverly Cooper with Stand Up Mobile. She notes that she means 50% of the voting-age population."
January 18, 2022
"'I’m concerned there will be a diluting of the Black vote,' said Beverly Cooper, co-founder of Stand Up Mobile, a non-profit organization aimed at boosting the Black vote. 'The lines drawn right now may provide a majority African Americans, but it does not ensure the majority of African-American districts.'"